Marketing director
Verantwortlichkeiten
- Manage the Marketing Team
- Develop and execute omnichannel campaigns that achieve the company’s lead generation and growth goals
- Run A/B tests and roll out improvements to increase engagement and conversion. Ensure optimal SEO positioning
Zeig mehr +7 - Support events, trade shows, and webinars in our ecosystems that engage prospects and generate leads
- Help define the budget on an annual basis and supervise its maintenance
- Coordinate and manage the event and campaign calendar with the various program and event stakeholders, creating and managing channel-relevant content
- Create, manage, and implement content and formats, including generating and coordinating local content production for websites, social media, and the press
- Plan, implement, and optimize performance marketing activities, e.g., SEA, SEO, and social media
- Manage social media accounts by planning and authoring engaging thought leadership posts that grow the follower base by offering valuable content to readers
- Measure the results of marketing efforts, ensuring key data is captured in CRM , and use the data to optimize the investment of time and money in the most effective channels and strategies
Anforderung
- Experience working with a marketing automation platform and with performance marketing
- Expertise working with leading CRM tools, ideally Hubspot, with complex segmentation and email marketing
- Experience in Social Media Marketing
Zeig mehr +5 - Excellent analytic skills, including campaign performance and Conversion KPIs
- Strategic able to manage multiple projects at the same time, and with strong focus and attention to detail
- Fluent in English and in German
- Experience as an engaging and motivating people manager and the ability to form a successful, high-performing team with a global mindset. You are able to manage down, up, and across, and you are connecting well within a global team
- Ability to connect and engage with stakeholders at all levels and motivate people by understanding their needs while focusing on the bigger picture
Handel
- Management
- Management
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